While profit generation is an essential pre-requisite for ensuring business success and growth, in UniCredit’s view it is not, however, sufficient per se.Profit must be generated with the integrity that promotes reputation, both internally and externally in order to create sustainability.
UniCredit Group emphasizes the entrepreneurial ability of its employees. To do that the Group does not simply rely on an effective governance mechanism, but also on a set of shared values to which colleagues can relate in their working life.
The Integrity Charter enshrines the body of these shared values which represent our “Foundations of Integrity”: Fairness, Respect, Freedom, Transparency, Reciprocity and Trust.
For each of the main stakeholder groups making up the business (Employees, Investors, Customers/suppliers, Local communities), UniCredit has explained how to interpret those values which are considered essential to transform profit into value in a sustainable way.
The aim is to provide a useful behavioural framework for the resolution of the dilemmas that employees inevitably encounter during their everyday activities, and to help them to make responsible and consistent professional decisions.
